"A thoughtful and thorough book with some inspiring work -- great for students and anyone taking their first steps into the world of packaging."
Grafik
This is a highly visual, compact-format sourcebook, packed with top international packaging designers contemporary work, accompanied by essays on the surrounding issues.
What Is Packaging Design? lays the foundations and professional guidelines for best practice when designing contemporary packaging. It opens with several short essays which define good packaging design and the issues faced by designers in this field. Design basics such as format, layout and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing and legislation.
具體描述
讀後感
評分
評分
評分
評分
用戶評價
工作參考。裏麵講 branding 的東西和案例給瞭一些啓發。
评分兩部分。第一部分站在營銷的角度說明包裝的作用，傳遞品牌與産品的內涵，令顧客産生特定的預期。其中對國際品牌的分類值得注意：master brands,prestige brands,global brands,tribal brands,super brands.……"If you think good design is expensive ,look how much bad design costs."第二部分是對包裝的細節描寫，包括包裝的形狀與材質，包裝上的平麵設計。第三部分是對部分品牌和公司的作品的賞析。
评分工作參考。裏麵講 branding 的東西和案例給瞭一些啓發。
评分兩部分。第一部分站在營銷的角度說明包裝的作用，傳遞品牌與産品的內涵，令顧客産生特定的預期。其中對國際品牌的分類值得注意：master brands,prestige brands,global brands,tribal brands,super brands.……"If you think good design is expensive ,look how much bad design costs."第二部分是對包裝的細節描寫，包括包裝的形狀與材質，包裝上的平麵設計。第三部分是對部分品牌和公司的作品的賞析。
评分兩部分。第一部分站在營銷的角度說明包裝的作用，傳遞品牌與産品的內涵，令顧客産生特定的預期。其中對國際品牌的分類值得注意：master brands,prestige brands,global brands,tribal brands,super brands.……"If you think good design is expensive ,look how much bad design costs."第二部分是對包裝的細節描寫，包括包裝的形狀與材質，包裝上的平麵設計。第三部分是對部分品牌和公司的作品的賞析。
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