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古斯塔夫・勒庞 Gustave Le Bon(1841-1931) 法国著名社会心理学家。他自1894年始，写下一系列社会心理学著作，以本书最为著名，被 翻译成近二十种语言，至今仍在国际学术界有广泛影响。
Gustave Le Bon (1841-1931) was a French social psychologist, sociologist, and amateur physicist. He was the author of several works in which he expounded theories of national traits, racial superiority, herd behaviour and crowd psychology. His work on crowd psychology became important in the first half of the twentieth century when it was used by media researchers to describe the reactions of subordinate groups to media. He also contributed to on-going debates in physics about the nature of matter and energy. His book The Evolution of Matter was very popular in France. His first great success however was the publication of The Psychology of Peoples (1894), the first work in which he hit upon a popularising style that was to make his reputation secure. His best selling work, The Crowd: A Study of the Popular Mind (1895) followed soon after. Le Bon was one of the great popularisers of theories of the unconscious at a critical moment in the formation of new theories of social action. Sigmund Freud's Group Psychology and the Analysis of the Ego (1922) was explicitly based on a critique of Le Bon's work.
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这本书的重要性在不同场合被提及的次数实在太多了，以至于我早已将其列为必读书目之一，尽管从买下此书到真正读完它的今天，差不多过去了十年的时间。不过阅读体验没有我想象中那么痛苦——这种预感来自于对法国学者黏稠的论述方式的刻板印象——这本书，总体而言是流畅而清晰...
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