古斯塔夫・勒庞 Gustave Le Bon(1841-1931) 法国著名社会心理学家。他自1894年始,写下一系列社会心理学著作,以本书最为著名,被 翻译成近二十种语言,至今仍在国际学术界有广泛影响。
Gustave Le Bon (1841-1931) was a French social psychologist, sociologist, and amateur physicist. He was the author of several works in which he expounded theories of national traits, racial superiority, herd behaviour and crowd psychology. His work on crowd psychology became important in the first half of the twentieth century when it was used by media researchers to describe the reactions of subordinate groups to media. He also contributed to on-going debates in physics about the nature of matter and energy. His book The Evolution of Matter was very popular in France. His first great success however was the publication of The Psychology of Peoples (1894), the first work in which he hit upon a popularising style that was to make his reputation secure. His best selling work, The Crowd: A Study of the Popular Mind (1895) followed soon after. Le Bon was one of the great popularisers of theories of the unconscious at a critical moment in the formation of new theories of social action. Sigmund Freud's Group Psychology and the Analysis of the Ego (1922) was explicitly based on a critique of Le Bon's work.
为什么叫乌合之书?比如勒庞老师这本七拼八凑偏见横飞胡乱论证纵笔狂书还攒出了一门“群众心理学”。 这门学问有三大宝贝:一曰泛化(generalisation),拉丁民族就怎么怎么浪漫激进,盎格鲁撒克逊就怎么怎么沉静稳重,法国人就怎么这么爱窝里斗呢?瞧隔壁英吉利半岛现如今还尊...
评分好多精英主义者都奉勒庞的《乌合之众》为祖训:一逢群体事件,就拿出来幸灾乐祸,“你看你看,一群乌合之众!”勒庞在书里恰好有描述这种行为,这种“断言法”的表达,可不正是想要利用大众的“领袖”们惯用的手段么?这年月,要想不被“专家”忽悠,还得自己亲力亲为啊。 ...
评分书中的观点总结起来就是:群体是有共同目的的人的集合,群体智力低下,盲目而极端,保守又善变,充满原始的暴力和嗜血的欲望。这些观点我是基本赞同的,有很多例子可以支持这一点,外国有十字军东征、中世纪的宗教狂热,中国有义和团,有几十年间一次又一次的政治运动和阶级迫...
评分为什么叫乌合之书?比如勒庞老师这本七拼八凑偏见横飞胡乱论证纵笔狂书还攒出了一门“群众心理学”。 这门学问有三大宝贝:一曰泛化(generalisation),拉丁民族就怎么怎么浪漫激进,盎格鲁撒克逊就怎么怎么沉静稳重,法国人就怎么这么爱窝里斗呢?瞧隔壁英吉利半岛现如今还尊...
评分1985年4月23日,可口可乐首位外籍CEO古巴人郭思达在纽约宣布,可口可乐更改其行销99年的饮料配方,以新可乐取代老可乐。此举引发了广泛的抗议浪潮。老对手百事可乐在一旁坐收渔利、乐不可支。至6月底,新可乐的销量仍未见起色,可口可乐被迫向市场屈服,宣布恢复老配方的生产。...
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