Building the Brand-Driven Business pdf epub mobi txt 电子书下载 2025

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出版者:Jossey-Bass

作者:David A. Aaker (Foreword), Scott M. Davis (Author), Michael Dunn (Author)

出品人:

页数:320

译者:

出版时间:2002

价格:USD 29.95

装帧:hard cover

isbn号码:9780787962555

丛书系列:

图书标签:

brand
business
英文
Life
Aaker

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In B uilding the Brand-Driven Business , authors Scott M. Davis and Michael Dunn— two of the nation's foremost experts on brands— map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.