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David A. Aaker (Foreword), Scott M. Davis (Author), Michael Dunn (Author) 作者

Jossey-Bass

译者

2002 出版日期

320 页数

USD 29.95 价格

hard cover

丛书系列

9780787962555 图书编码

Building the Brand-Driven Business 在线电子书图书标签: brand business 英文 Life Aaker

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In B uilding the Brand-Driven Business , authors Scott M. Davis and Michael Dunn— two of the nation's foremost experts on brands— map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.

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