Building the Brand-Driven Business pdf epub mobi txt 電子書 下載2025
出版者:Jossey-Bass
作者:David A. Aaker (Foreword), Scott M. Davis (Author), Michael Dunn (Author)
出品人:
頁數:320
译者:
出版時間:2002
價格:USD 29.95
裝幀:hard cover
isbn號碼:9780787962555
叢書系列:
圖書標籤:
- brand
- business
- 英文
- Life
- Aaker
下載連結在頁面底部
In B uilding the Brand-Driven Business , authors Scott M. Davis and Michael Dunn— two of the nation's foremost experts on brands— map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.
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