David Patton, European Vice President of Marketing, Sony PlayStation;
‘Radical thinking that cuts across business as a whole. If you want to understand and connect with tomorrow's consumer, read this book.’ --This text refers to an out of print or unavailable edition of this title.
Lena Simonsen Berge, Marketing Director, IKEA North America
‘John Grant is like an amusement park for your brain. Instead of spouting simple answers, he takes you on breakneck curiosity rides.' --This text refers to an out of print or unavailable edition of this title.
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