World Branding: Concept, Strategy and Design 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


World Branding: Concept, Strategy and Design

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World Branding Committee 作者
Gingko Press
译者
2007-11-9 出版日期
300 页数
$49.95 价格
Paperback
丛书系列
9781584232834 图书编码

World Branding: Concept, Strategy and Design 在线电子书 图书标签: brandcommunication  M_B   


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发表于2024-12-24


World Branding: Concept, Strategy and Design 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

World Branding: Concept, Strategy and Design 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

World Branding: Concept, Strategy and Design 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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World Branding: Concept, Strategy and Design 在线电子书 著者简介

This bold and innovative new book examines the phenomenon of branding as corporate strategy. With an introductory essay on the role and philosophy of branding on the international stage, World Branding provides a step-by-step approach for the reader, breaking down the various examples by the elements that make up a brand and familiarizing one with contemporary terms and notions of identity. Through a series of case studies , World Branding illuminates prominent companies, institutions, organizations and governmental bodies, which exemplify successful brand strategies. In depth and beautifully illustrated, this book is a must for any design or corporate library. Case studies include: Adobe, Audi, The British Library, A Coherent National Brand for Denmark, The Netherlands Ministry of Defence and Scandinavian Airlines.


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World Branding: Concept, Strategy and Design 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

World Branding: Concept, Strategy and Design 在线电子书 图书描述

This bold and innovative new book examines the phenomenon of branding as corporate strategy. With an introductory essay on the role and philosophy of branding on the international stage, World Branding provides a step-by-step approach for the reader, breaking down the various examples by the elements that make up a brand and familiarizing one with contemporary terms and notions of identity. Through a series of case studies , World Branding illuminates prominent companies, institutions, organizations and governmental bodies, which exemplify successful brand strategies. In depth and beautifully illustrated, this book is a must for any design or corporate library. Case studies include: Adobe, Audi, The British Library, A Coherent National Brand for Denmark, The Netherlands Ministry of Defence and Scandinavian Airlines.

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