World Branding: Concept, Strategy and Design 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


World Branding: Concept, Strategy and Design

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World Branding Committee 作者
Gingko Press
譯者
2007-11-9 出版日期
300 頁數
$49.95 價格
Paperback
叢書系列
9781584232834 圖書編碼

World Branding: Concept, Strategy and Design 在線電子書 圖書標籤: brandcommunication  M_B   


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World Branding: Concept, Strategy and Design 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

World Branding: Concept, Strategy and Design 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

World Branding: Concept, Strategy and Design 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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World Branding: Concept, Strategy and Design 在線電子書 著者簡介

This bold and innovative new book examines the phenomenon of branding as corporate strategy. With an introductory essay on the role and philosophy of branding on the international stage, World Branding provides a step-by-step approach for the reader, breaking down the various examples by the elements that make up a brand and familiarizing one with contemporary terms and notions of identity. Through a series of case studies , World Branding illuminates prominent companies, institutions, organizations and governmental bodies, which exemplify successful brand strategies. In depth and beautifully illustrated, this book is a must for any design or corporate library. Case studies include: Adobe, Audi, The British Library, A Coherent National Brand for Denmark, The Netherlands Ministry of Defence and Scandinavian Airlines.


World Branding: Concept, Strategy and Design 在線電子書 著者簡介


World Branding: Concept, Strategy and Design 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

World Branding: Concept, Strategy and Design 在線電子書 圖書描述

This bold and innovative new book examines the phenomenon of branding as corporate strategy. With an introductory essay on the role and philosophy of branding on the international stage, World Branding provides a step-by-step approach for the reader, breaking down the various examples by the elements that make up a brand and familiarizing one with contemporary terms and notions of identity. Through a series of case studies , World Branding illuminates prominent companies, institutions, organizations and governmental bodies, which exemplify successful brand strategies. In depth and beautifully illustrated, this book is a must for any design or corporate library. Case studies include: Adobe, Audi, The British Library, A Coherent National Brand for Denmark, The Netherlands Ministry of Defence and Scandinavian Airlines.

World Branding: Concept, Strategy and Design 在線電子書 下載 mobi epub pdf txt 在線電子書下載


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