Guerrilla Marketing for Consultants 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Jay Conrad Levinson 作者

Wiley

译者

October 8, 2004 出版日期

304 pages 页数

USD 13.57 价格

Paperback

丛书系列

9780471618737 图书编码

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Guerrilla Marketing for Consultants 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series

Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more.

Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.

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