Wholesale Distribution Channels 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Bert Rosenbloom 作者

Routledge

译者

1994-01-26 出版日期

158 页数

USD 50.50 价格

Paperback

丛书系列

9781560246183 图书编码

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发表于2024-11-08

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Wholesale Distribution Channels 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Bert Rosenbloom has brought together leading academic scholars on wholesale distribution who present state-of-the-art analyses and research on the subject. Their chapters clarify readers'insight and deepen their understanding of this two trillion dollar industry with a wide range of topics. Among those covered in Wholesale Distribution Channels are: improving sales force effectivenesspower relationships in wholesale distribution channelswholesalers'liability for defective productsthe impact of dominant buyers on wholesalingwholesalers as marketing expertstransportation cost-effectivenessprofitability of wholesalers in vertical marketsReaders will find objective treatment of key issues based on research that provides evidence, not opinion. Many of the authors provide practical recommendations for applying the findings to wholesaling practice. The issues focused on in this book are based on input from the boards of directors representing major wholesale trade associations.

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