John Bateman presents a new approach to analysing page-based documents, such as magazines, books, webpages, newspapers and so on, that combine text, graphics and pictures in more or less complex layouts. Such layouts are becoming ever more sophisticated and their interpretation and effective use present serious challenges for visual literacy, document design and document interpretation. A major claim of the book is that we need detailed empirical analysis in order to advance our understanding of the complex multimodal meaning processes involved in page-based documents. To achieve this, readers are shown how to break the layout of any page down into configurations of basic elements and to use these for uncovering intended, and unintended, rhetorical organisation. Multimodal rhetorical analysis of this kind provides a powerful tool for pinpointing design problems. The book also explains how document genres change over time and why this forms an essential part of document production and analysis.
具體描述
讀後感
評分
評分
評分
評分
用戶評價
相關圖書
本站所有內容均為互聯網搜索引擎提供的公開搜索信息，本站不存儲任何數據與內容，任何內容與數據均與本站無關，如有需要請聯繫相關搜索引擎包括但不限於百度，google,bing,sogou 等
© 2025 qciss.net All Rights Reserved. 小哈圖書下載中心 版权所有