Multimodality and Genre 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Bateman, John 作者

Palgrave Macmillan

譯者

2008-6 出版日期

336 頁數

$ 129.95 價格

HRD

叢書系列

9780230002562 圖書編碼

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發表於2024-11-24

Multimodality and Genre 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Multimodality and Genre 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Multimodality and Genre 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Multimodality and Genre 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Multimodality and Genre 在線電子書圖書描述

John Bateman presents a new approach to analysing page-based documents, such as magazines, books, webpages, newspapers and so on, that combine text, graphics and pictures in more or less complex layouts. Such layouts are becoming ever more sophisticated and their interpretation and effective use present serious challenges for visual literacy, document design and document interpretation. A major claim of the book is that we need detailed empirical analysis in order to advance our understanding of the complex multimodal meaning processes involved in page-based documents. To achieve this, readers are shown how to break the layout of any page down into configurations of basic elements and to use these for uncovering intended, and unintended, rhetorical organisation. Multimodal rhetorical analysis of this kind provides a powerful tool for pinpointing design problems. The book also explains how document genres change over time and why this forms an essential part of document production and analysis.

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