图书目录大全

Persuasive Messages 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

☆☆☆☆☆
简体网页||繁体网页

Benoit, William L. 作者

Blackwell Pub

译者

2008-1 出版日期

288 页数

563.00元价格

Pap

丛书系列

9781405158213 图书编码

Persuasive Messages 在线电子书图书标签:

喜欢 Persuasive Messages 在线电子书的读者还喜欢

下载链接在页面底部

点击这里下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-24

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

Persuasive Messages 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Persuasive Messages 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Persuasive Messages 在线电子书用户评价

评分☆☆☆☆☆

Persuasive Messages 在线电子书著者简介

Persuasive Messages 在线电子书图书目录

Persuasive Messages 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Persuasive Messages 在线电子书图书描述

Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.

A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics Lecturer resources available at www.blackwellpublishing.com/benoit

Persuasive Messages 在线电子书下载 mobi epub pdf txt 在线电子书下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!