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Persuasive Messages 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Benoit, William L. 作者

Blackwell Pub

譯者

2008-1 出版日期

288 頁數

563.00元價格

Pap

叢書系列

9781405158213 圖書編碼

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發表於2024-06-30

Persuasive Messages 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Persuasive Messages 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Persuasive Messages 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Persuasive Messages 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Persuasive Messages 在線電子書圖書描述

Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.

A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics Lecturer resources available at www.blackwellpublishing.com/benoit

Persuasive Messages 在線電子書下載 mobi epub pdf txt 在線電子書下載

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