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Blueprint for Your Library Marketing Plan 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Fisher, Patricia H./ Pride, Marseille M./ Miller, Ellen G. 作者

Amer Library Assn

译者

2009-1 出版日期

152 页数

$ 62.15 价格

Pap

丛书系列

9780838909096 图书编码

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Blueprint for Your Library Marketing Plan 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Blueprint for Your Library Marketing Plan 在线电子书图书描述

Drawing on the authors' many decades of experience in marketing and as librarians and trustees, Blueprint for Your Library Marketing Plan offers a step-by-step program to get any library up to speed with minimal angst. These easy-to-implement techniques help librarians: - Lay the groundwork through strategic planning and data collection- Write the plan, including targeting the market, defining services, setting goals, and taking action to promote the library- Use marketing planning to create and position new and existing services and programs- Implement and track the plan then evaluate results

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