Blueprint for Your Library Marketing Plan

Blueprint for Your Library Marketing Plan pdf epub mobi txt 电子书 下载 2025

出版者:Amer Library Assn
作者:Fisher, Patricia H./ Pride, Marseille M./ Miller, Ellen G.
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页数:152
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出版时间:2009-1
价格:$ 62.15
装帧:Pap
isbn号码:9780838909096
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Drawing on the authors' many decades of experience in marketing and as librarians and trustees, Blueprint for Your Library Marketing Plan offers a step-by-step program to get any library up to speed with minimal angst. These easy-to-implement techniques help librarians: - Lay the groundwork through strategic planning and data collection- Write the plan, including targeting the market, defining services, setting goals, and taking action to promote the library- Use marketing planning to create and position new and existing services and programs- Implement and track the plan then evaluate results

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