Videostyle in Presidential Campaigns 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Kaid, Lynda Lee/ Johnston, Anne 作者

Greenwood Pub Group

译者

2000-10 出版日期

242 页数

$ 141.25 价格

HRD

丛书系列

9780275940713 图书编码

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发表于2025-01-25

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Videostyle in Presidential Campaigns 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

Videostyle in Presidential Campaigns 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Videostyle in Presidential Campaigns 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Videostyle in Presidential Campaigns 在线电子书图书描述

Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns. By the late 1990s, candidates and their political parties spend hundreds of millions on TV ads. Political spots have become the dominant form of communication between voters and candidates. Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from 1952 through the 1996 presidential contest. Important to scholars, students, and other researchers involved with political communications, mass communications, and presidential elections.

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