Videostyle in Presidential Campaigns 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Kaid, Lynda Lee/ Johnston, Anne 作者

Greenwood Pub Group

譯者

2000-10 出版日期

242 頁數

$ 141.25 價格

HRD

叢書系列

9780275940713 圖書編碼

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發表於2024-09-20

Videostyle in Presidential Campaigns 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Videostyle in Presidential Campaigns 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Videostyle in Presidential Campaigns 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Videostyle in Presidential Campaigns 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Videostyle in Presidential Campaigns 在線電子書圖書描述

Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns. By the late 1990s, candidates and their political parties spend hundreds of millions on TV ads. Political spots have become the dominant form of communication between voters and candidates. Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from 1952 through the 1996 presidential contest. Important to scholars, students, and other researchers involved with political communications, mass communications, and presidential elections.

Videostyle in Presidential Campaigns 在線電子書下載 mobi epub pdf txt 在線電子書下載

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