Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness. With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to inprove anything you write: Presentations that move ideas and action Memos and letters that get things done Plans and reports that make things happen Fund-raising and sales letters that produce results Resumes and letters thar lead to interviews Speeches that make a point
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#因为有如何写email的部分，所以这本书不可能是1981年出版的。
评分本书试图塑造出一个言语层面的“完美经理人”，这一意图比论点论据更有趣。在职场中，形如“我不知道”这类表达，意义特别丰富，可惜本书却很难展开想象#还是读民族志吧
评分What David Ogilvy highly recommended for PR people, it's easy to read and understand, just like what they want to express about writing. Not rocket science but it reminds me of some "common sense" in PR
评分I have found the first 30 pages and the last chapter is useful.
评分蜻蜓点水一样，不痛不痒
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