Public Relations Campaigns and Techniques 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Matera, Fran R./ Artigue, Ray J. 作者

Prentice Hall

译者

1999-11 出版日期

280 页数

$ 156.62 价格

Pap

丛书系列

9780205158157 图书编码

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Public Relations Campaigns and Techniques 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of campaigns -- issue, product, information, crisis, and special events (devoting a full chapter to each). This balanced discussion of theory and practical applications helps students to understand the whys and hows of successful PR campaigns. With this book, students will learn to understand the similarities and differences among specific types of campaigns and the practical points to consider when conducting research, planning, communicating, and evaluating. Whether the reader is a student unfamiliar with the process of public relations or a professional, this text provides the guidelines needed for a meaningful and productive campaign process.

Public Relations Campaigns and Techniques 在线电子书下载 mobi epub pdf txt 在线电子书下载

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