Don't Go to the Cosmetics Counter Without Me

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Women spend an extraordinary amount of money on cosmetics--$45 billion a year in the U.S. alone. Now in its fourth edition, Don't Go to the Cosmetics Counter Without Me strikes fear in cosmetics-counter consultants everywhere. First off, Begoun has deconstructed ingredient lists. Ever wonder what methylparaben, propylparaben, and butylparaben are doing in your mascara? And what is diazolidinyl urea? All four are potential irritants, and the latter is a preservative that can release formaldehyde, a class A carcinogen. Buyer beware.

Begoun also lists which companies are cruelty-free and which continue to conduct animal testing. The majority of the book--and that's nearly 800 pages--is devoted to reviews of thousands of cosmetics, from cleansers, foundations, alpha-hydroxy acids, and moisturizers to lip liners, eye shadows, and concealers, all of which Begoun has personally tested. (There are no hair care products listed, as that warrants another book entirely: Don't Go Shopping for Hair Care Products Without Me.)

She's perfectly frank and tells it like it is. (On Revlon's ColorStay Makeup: "goes far beyond the claim of 'It won't come off on him.' It won't come off when you want it to.") You'll learn how to tell when you're being boondoggled by a salesperson, what's overpriced and overhyped, as well as what's overlooked. More than 200 brands are included, along with a helpful summary at the end that lists the best products for each cosmetic category. It should be noted that not only is Begoun a fine consumer advocate, she's also a self-esteem advocate: she mentions time and again that even the best cosmetics won't necessarily improve your life, and that's a point well taken. --This text refers to an out of print or unavailable edition of this title.

出版者:Beginning Press
作者:Paula Begoun
出品人:
页数:1362
译者:
出版时间:2003-1
价格:USD 27.95
装帧:Paperback
isbn号码:9781877988301
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When women seek reliable information about the relative value and performance of specific beauty products, they consult Paula Begoun. From drug stores and home shopping to department stores and catalogs, Paula Begoun reviews all of the major cosmetic and skin care lines — more than 25,000 including 75 new product lines in this edition. The comprehensive beauty bible from “the Ralph Nader of Rouge” — The Detroit News “Paula is nationally recognized ... She takes the cosmetics companies to task for their puffed-up claims and misleading information.” — The Miami Herald

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这书豆瓣上只有两个点评 但在业界和geek都是大家学习的教科书额 花了一两个月的时间断续又持续着消化掉了这本书 没有什么目的 但确实是给自己的多年来看待化妆品护肤品的概念刷新了一遍 且彻底成为成分派 在阅读产品线评测的之前 我认真看了正确护肤的原则 标准 同时还阅读了一...  

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本来觉得就是4星,但看到很多逻辑混乱的中差评,只好给5星平衡下了。 有的评论说,这本书上别家品牌的东西,就没有得到作者认可的。 对此我只能╮(╯▽╰)╭ 那么多☺+√的标志是选择性失明才导致没看见的吗? 最后一章还专门列出来的啊…… 诸如此类的评论,让人觉得是某...  

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前半辈子从几块钱的润肤露到上千块的都用过,充满实验精神,标准白老鼠; 后大半辈子决定在脸上少花银子,唯一的办法就是了解真相。 化妆品可以说是世界上最成功的营销,可能之一,可能唯一。 至于什么是营销?就是用更高的价钱,让人更多次的重复购买,就算成功营销! ...  

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其实这本书还可以起个名字叫: 《欧美系护肤品分析》 《让我们来看看哪些护肤品又贵又差》 《觉得用海蓝之谜就高大上的亲也许是化学没有学好》 或者 《你看很多品牌都是靠营销最靠谱的品牌还是宝拉珍选》 ╮(╯▽╰)╭ 但其实这本书讲的就是哪些化妆品值得买、为什么值得买...  

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