作者简介：

马克辛·伯格，英国华威大学历史系教授，长期从事全球史的历史研究和教学工作，在物质文化史、知识和技术史、全球史书写等方面发表了一系列重要的论文和著作。她的主要学术成果包括：《近代早期欧洲的市场与制造业》（1990年）、《制造业时代》（1994年）、《货从东方来：1600-1800年间的欧亚贸易》（2015年）。

译者简介：

孙超，孙超，山东师范大学历史与社会发展学院世界史系教师。专业为英国政治制度史方向，对全球史亦有所涉猎。复旦大学—美国犹他州立大学联合培养博士。

In this book, Maxine Berg explores the invention, making, and buying of new, semi-luxury, and fashionable consumer goods during the eighteenth century. It follows these goods, from china tea ware to all sorts of metal ornaments such as candlesticks, cutlery, buckles, and buttons, as they were made and shopped for, then displayed in the private domestic settings of Britain's urban middling classes. It tells the stories and analyses the developments that led from a global trade in Eastern luxuries beginning in the sixteenth century to the new global trade in British-made consumer goods by the end of the eighteenth century. These new products, regarded as luxuries by the rapidly growing urban and middling-class people of the eighteenth century, played an important part in helping to proclaim personal identities,and guide social interaction. Customers enjoyed shopping for them; they took pleasure in their beauty, ingenuity or convenience. All manner of new products appeared in shop windows; sophisticated mixed-media advertising seduced customers and created new wants. This unparalleled 'product revolution' provoked philosophers and pundits to proclaim a 'new luxury', one that reached out to the middling and trading classes, unlike the elite and corrupt luxury of old. Luxury and Pleasure in Eighteenth Century Britain is cultural history at its best, built on a fresh empirical base drawn directly from customs accounts, advertising material, company papers, and contemporary correspondence. Maxine Berg traces how this new consumer society of the eighteenth century and the products first traded, then invented to satisfy it, stimulated industrialization itself. Global markets for the consumer goods of private and domestic life inspired the industrial revolution and British products 'won the world'.