Development and Promotion of Mexico's Tourism Industry 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Berger, Dina 作者

Palgrave Macmillan

译者

2006-4 出版日期

192 页数

$ 100.57 价格

HRD

丛书系列

9781403966353 图书编码

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Development and Promotion of Mexico's Tourism Industry 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Development and Promotion of Mexico's Tourism Industry 在线电子书图书描述

Today, tourism is one of Mexico's most successful revolutionary projects that played a decisive role in the making of that modern nation. From the industry's birth in 1928 to its boom in 1946, government officials and private entrepreneurs coalesced around tourism to study, develop, and promote it as a development strategy that fulfilled revolutionary goals. Through savvy promotional campaigns that professed goodwill and showcased the modern (martinis) and the traditional (pyramids), tourist boosters refashioned their nation's image from an unruly to a good neighbor successfully attracting U.S. tourists. This pioneering study demystifies the emergence of modern tourism and demonstrates how tourist boosters capitalized on broader shifts in U.S.-Mexican relations.

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