Development and Promotion of Mexico's Tourism Industry 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Berger, Dina 作者

Palgrave Macmillan

譯者

2006-4 出版日期

192 頁數

$ 100.57 價格

HRD

叢書系列

9781403966353 圖書編碼

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發表於2024-11-24

Development and Promotion of Mexico's Tourism Industry 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Development and Promotion of Mexico's Tourism Industry 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Development and Promotion of Mexico's Tourism Industry 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Development and Promotion of Mexico's Tourism Industry 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Development and Promotion of Mexico's Tourism Industry 在線電子書圖書描述

Today, tourism is one of Mexico's most successful revolutionary projects that played a decisive role in the making of that modern nation. From the industry's birth in 1928 to its boom in 1946, government officials and private entrepreneurs coalesced around tourism to study, develop, and promote it as a development strategy that fulfilled revolutionary goals. Through savvy promotional campaigns that professed goodwill and showcased the modern (martinis) and the traditional (pyramids), tourist boosters refashioned their nation's image from an unruly to a good neighbor successfully attracting U.S. tourists. This pioneering study demystifies the emergence of modern tourism and demonstrates how tourist boosters capitalized on broader shifts in U.S.-Mexican relations.

Development and Promotion of Mexico's Tourism Industry 在線電子書下載 mobi epub pdf txt 在線電子書下載

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