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Tupperware 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Clarke, Alison J. 作者

Harpercollins

譯者

2001-2 出版日期

241 頁數

123.00元價格

Pap

叢書系列

9781560989202 圖書編碼

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發表於2024-11-13

Tupperware 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Tupperware 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Tupperware 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Tupperware 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Tupperware 在線電子書圖書描述

From Wonder Bowls to Ice-Tup molds to Party Susans, Tupperware has become an icon of suburban living. Tracing the fortunes of Earl Tupper's polyethylene containers from early design to global distribution, Alison J. Clarke explains how Tupperware tapped into potent commercial and social forces, becoming a prevailing symbol of late twentieth-century consumer culture.

Invented by Earl Tupper in the 1940s to promote thrift and cleanliness, the pastel plasticwares were touted as essential to a postwar lifestyle that emphasized casual entertaining and celebrated America's material abundance. By the mid-1950s the Tupperware party, which gathered women in a hostess's home for lively product demonstrations and sales, was the foundation of a multimillion-dollar business that proved as innovative as the containers themselves. Clarke shows how the “party plan” direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware.

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