Licensing Best Practices 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Goldscheider, Robert 作者

John Wiley & Sons Inc

译者

2006-3 出版日期

0 页数

2192.00 元价格

HRD

丛书系列

9780471794431 图书编码

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发表于2024-11-12

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Licensing Best Practices 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, technologies, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The landscape of licensing today is changing rapidly--and licensing professionals must be aware of the latest developments so that they are prepared to move their companies forward.

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