Responsive Healthcare 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Responsive Healthcare

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Sheaff, Rod 作者
McGraw-Hill
译者
2001-12 出版日期
256 页数
$ 61.00 价格
Pap
丛书系列
9780335199662 图书编码

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发表于2024-11-28


Responsive Healthcare 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Responsive Healthcare 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Responsive Healthcare 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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How should marketing be carried out by publicly-funded health services? How must conventional marketing techniques be altered for this purpose? What lessons can be drawn from practical attempts to market healthcare to date? This comprehensive book covers all main aspects of marketing and describes how conventional marketing methods can be adapted for use in healthcare and publicly-funded systems responsible for health promotion and health service planning. Written for busy health service managers and clinical professionals, the book shows how successful marketing can be put into practice. The material is organized according to the different type of marketing task found in health systems: healthcare purchasing, health promotion, public hospital provision, primary care and consumer research. "Responsive Healthcare" focuses mainly on the British health system and its recent reforms, but the general themes and lessons to be learned are applicable to most health systems and the book will be of interest to health service managers and clinicians worldwide.

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