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Responsive Healthcare 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Sheaff, Rod 作者

McGraw-Hill

譯者

2001-12 出版日期

256 頁數

$ 61.00 價格

Pap

叢書系列

9780335199662 圖書編碼

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發表於2024-11-10

Responsive Healthcare 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Responsive Healthcare 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Responsive Healthcare 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Responsive Healthcare 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Responsive Healthcare 在線電子書圖書描述

How should marketing be carried out by publicly-funded health services? How must conventional marketing techniques be altered for this purpose? What lessons can be drawn from practical attempts to market healthcare to date? This comprehensive book covers all main aspects of marketing and describes how conventional marketing methods can be adapted for use in healthcare and publicly-funded systems responsible for health promotion and health service planning. Written for busy health service managers and clinical professionals, the book shows how successful marketing can be put into practice. The material is organized according to the different type of marketing task found in health systems: healthcare purchasing, health promotion, public hospital provision, primary care and consumer research. "Responsive Healthcare" focuses mainly on the British health system and its recent reforms, but the general themes and lessons to be learned are applicable to most health systems and the book will be of interest to health service managers and clinicians worldwide.

Responsive Healthcare 在線電子書下載 mobi epub pdf txt 在線電子書下載

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