Marketing Public Health 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Siegel, Michael, M.D./ Lotenburg, Lynne Doner 作者

Jones & Bartlett Pub

译者

2006-12 出版日期

608 页数

$ 155.88 价格

Pap

丛书系列

9780763738914 图书编码

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Marketing Public Health 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. The first edition has been widely used by public health practitioners at all levels of government and in the private sector as a tool to help run more effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. This thorougly revised, second edition includes new case studies, written by respected and well-known guest contributors from the front lines and will help illustrate the principles and strategies in a way that makes it immediately apparent to readers how the material can be used in modern, real-life public health campaigns. Current themes in the social marketing world, such as the concept of branding, have also been incorporated into the book in both its narrative and its case studies and examples.

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