Product Placement in Hollywood Films 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Segrave, Kerry 作者

McFarland & Co Inc Pub

译者

2004-7 出版日期

264 页数

$ 45.14 价格

Pap

丛书系列

9780786419043 图书编码

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发表于2024-11-08

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Product Placement in Hollywood Films 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Product Placement in Hollywood Films 在线电子书图书描述

This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillards Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup of cocoa in 1895, to product placements in 2002s Minority Report, for which advertisers were rumored to have paid $25 million, this book explores the developing union of corporate America and Hollywood. This work addresses such topics as televisions conditioning of filmgoers to accept commercials, companies donation of props, the debate about advertising such activities as smoking and drinking in films, and product displacement, or demands by companies to keep their products absent from unpopular or controversial films. Film stills and a bibliography complete the book.

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