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Organising Knowledge 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Richards, Lyn 编作者

Palgrave Macmillan

译者

出版日期

232 页数

$ 129.95 价格

HRD

丛书系列

9781403916617 图书编码

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发表于2024-12-25

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Organising Knowledge 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Organising Knowledge 在线电子书图书描述

The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge, as well as methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.

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