Organising Knowledge 在線電子書 圖書標籤:
發表於2024-12-25
Organising Knowledge 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge, as well as methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.
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Organising Knowledge 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024