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Marketing Ethics 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Brenkert, George G. 作者

Blackwell Pub

译者

2008-3 出版日期

272 页数

296.00元价格

Pap

丛书系列

9780631214236 图书编码

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Marketing Ethics 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature Adds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency

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