Marketing Ethics 在線電子書 圖書標籤:
發表於2024-12-25
Marketing Ethics 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
Only advertising part
評分Only advertising part
評分Only advertising part
評分Only advertising part
評分Only advertising part
Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature Adds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency
評分
評分
評分
評分
Marketing Ethics 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024