The Marketing of Political Parties 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Lilleker, Darren G. (EDT)/ Jackson, Negel A. (EDT)/ Scullion, Richard (EDT) 作者

Palgrave Macmillan

译者

2007-4 出版日期

288 页数

$ 94.92 价格

HRD

丛书系列

9780719073007 图书编码

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The Marketing of Political Parties 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Marketing of Political Parties 在线电子书图书描述

What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, reactions and attitudes of the voters. Within each chapter is a discussion of the role of marketing in constructing the elements of an election campaign, how marketing informs the communicational aspects and how the strategy is perceived by the voters. This analysis, the first of its kind, allows us to understand how marketing informs the disparate elements of a campaign to understand if politics has entered a market-oriented phase. The book raises a number of important questions, particularly the extent to which marketing has become the new political ideology, and what affect this is having on the voter perceptions of the parties.

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