The Marketing of Political Parties 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Lilleker, Darren G. (EDT)/ Jackson, Negel A. (EDT)/ Scullion, Richard (EDT) 作者

Palgrave Macmillan

譯者

2007-4 出版日期

288 頁數

$ 94.92 價格

HRD

叢書系列

9780719073007 圖書編碼

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發表於2024-11-10

The Marketing of Political Parties 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Marketing of Political Parties 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Marketing of Political Parties 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Marketing of Political Parties 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Marketing of Political Parties 在線電子書圖書描述

What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, reactions and attitudes of the voters. Within each chapter is a discussion of the role of marketing in constructing the elements of an election campaign, how marketing informs the communicational aspects and how the strategy is perceived by the voters. This analysis, the first of its kind, allows us to understand how marketing informs the disparate elements of a campaign to understand if politics has entered a market-oriented phase. The book raises a number of important questions, particularly the extent to which marketing has become the new political ideology, and what affect this is having on the voter perceptions of the parties.

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