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Multinationals in a New Era

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Taggart, J. H. (EDT)/ Berry, Maureen (EDT)/ McDermott, Michael C. (EDT)/ Academy of International Bu 作者
Palgrave Macmillan
译者
2001-12 出版日期
304 页数
$ 163.85 价格
HRD
丛书系列
9780333963890 图书编码

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发表于2024-11-09


Multinationals in a New Era 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Multinationals in a New Era 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Multinationals in a New Era 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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Published in association with the UK Chapter of the Academy of International Business (AIB), this eighth volume in the AIB series focuses on globalisation and international business, and presents the work of leading international business scholars delivered at the 27th Academy of International Business conference at the University of Strathclyde. Contributions examine how the underlying characteristics of international business are changing as we move into early part of the twenty-first century. The three points of focus are - internationalisation of small and medium-sized enterprises and the growing occurrence of "born" internationalisers - the impact of culture, structure and technology on managing the multinational corporation - the implementation of international strategy through the roles and activities of foreign subsidiaries The book successfully brings together an integrated set of research concepts and results to present some contrasting views about the nature and effects of globalisation as the multinational continues to develop in the 21st century.

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