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Taggart, J. H. (EDT)/ Berry, Maureen (EDT)/ McDermott, Michael C. (EDT)/ Academy of International Bu 作者

Palgrave Macmillan

譯者

2001-12 出版日期

304 頁數

$ 163.85 價格

HRD

叢書系列

9780333963890 圖書編碼

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發表於2024-09-19

Multinationals in a New Era 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Multinationals in a New Era 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Multinationals in a New Era 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Multinationals in a New Era 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Multinationals in a New Era 在線電子書圖書描述

Published in association with the UK Chapter of the Academy of International Business (AIB), this eighth volume in the AIB series focuses on globalisation and international business, and presents the work of leading international business scholars delivered at the 27th Academy of International Business conference at the University of Strathclyde. Contributions examine how the underlying characteristics of international business are changing as we move into early part of the twenty-first century. The three points of focus are - internationalisation of small and medium-sized enterprises and the growing occurrence of "born" internationalisers - the impact of culture, structure and technology on managing the multinational corporation - the implementation of international strategy through the roles and activities of foreign subsidiaries The book successfully brings together an integrated set of research concepts and results to present some contrasting views about the nature and effects of globalisation as the multinational continues to develop in the 21st century.

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