Wine Marketing

Wine Marketing pdf epub mobi txt 电子书 下载 2025

出版者:Butterworth-Heinemann
作者:C. Michael Hall
出品人:
页数:376
译者:
出版时间:2007-11-13
价格:USD 46.95
装帧:Paperback
isbn号码:9780750654203
丛书系列:
图书标签:
  • 葡萄酒 
  •  
想要找书就要到 图书目录大全
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* 'How to' and 'how not to' case studies based on international examples

* A guide to further reading and websites

* 'Issues to consider when marketing' section as a means of self-evaluation

'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

* Systematic discussion of how to adapt classic marketing techniques to the specifics of the wine industry.

* International case studies and examples to demonstrate real-life practice.

* A variety of features to facilitate learning and allow self-evaluation.

具体描述

读后感

评分

评分

评分

评分

评分

用户评价

评分

评分

评分

评分

评分

本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

© 2025 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有