Hegarty on Creativity 在线电子书 图书标签: BBH 广告 icon 设计 設計 藏书 英文版 英文
发表于2024-12-25
Hegarty on Creativity 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
inspired a lot
评分简单,深刻,实用且有洞察力。
评分inspired a lot
评分inspired a lot
评分简单,深刻,实用且有洞察力。
Creativity isnt an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. Being creative and innovative and communicating our ideas effectively and persuading others is vital. Who could be better able to demystify and set out some useful, generous advice on how to improve, sustain and nurture creativity than one of the worlds greatest advertising creatives and founder of an advertising agency renowned worldwide for its excellence? In this book, John Hegarty takes 50 provocations and themes that lie at the heart of creative thinking. These range from those with complex depths that lie beyond deceptively simple titles such as Idea, Ego, Money and Technology, to others that look at the complexities of modern life, such as dealing with cynics in the workplace, or the best way of getting angry. Hegartys message is always crystal clear and promotes the benefits of simplifying, thinking boldly and being undaunted by challenges. With this book, when a challenge confronts them, readers will find that one of the great minds in advertising is there to guide them.
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Hegarty on Creativity 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024