About the Author
Michael Bierut is a partner at Pentagram Design's New York office, and a recipient of the prestigious AIGA Medal.
Paul Rand (1914–1996) is widely recognized as one of the major influences in the history of graphic design.
One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now back in print for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
被乔布斯采访的设计师 如今在设计领域多能提到“极简”,当初苹果创始人乔布斯开启的“极简风格”至今还影响着世界,而带来这一风格又不得不提到设计了乔布斯新公司Next logo的设计师保罗•兰德。盛传有一张乔布斯对着IBM竖中指的照片,这张照片反应了当时他对IBM的审美批判...
評分This little book deals with essential problems of contemporary graphic design. It mainly discusses: 1. the general principle of design (which is to be beautiful and useful in the same time) ; 2.how designer could create their works by using symbol, humor, r...
評分设计师们看过来 毫无疑问,这是一本针对设计师们的书。 虽然设计的概念含义远超视觉表达。 广义而言,设计是有预设地创作和完成,在怀有预设跟期待的地方,它如影随形。 策划、规划两词是明显的血亲,其实心理学上的自证预言也算是的。 受累于原生家庭的不幸者,其实他们是设计...
評分1、为何不用彩色图片: 大多数内容是图片,而且是设计书,居然都是黑白,明明用的是印刷图片的铜版纸,图片都是黑白的。 不知道是不是原书就是黑白。效果打了很大折扣。 里面图片说明,大多都印着一行字:原图是彩色照片。 给一星 2、思考在哪里? 全书文字加起来估计没有超过1...
評分入手这本小书有些偶然。源于年初立下的若干flag中的一个,要积极开展多元化阅读,努力涉猎多领域的图书。截止到目前,效果还不错,比如阅读了天文学、地理学一类以前碰也不会碰的书,虽然翻开美国大学生的地理课本时总有一些头大,但认真读下去还是很有收获,例如现在看新闻时...
一口氣讀完,實用而精彩~Paul Rand, "Picasso of Graphic Design"
评分excuse me?是因為我是設計小白所以完全沒get他的點嘛?但我覺得paul講的都是關於設計的非常顯而易見的東西呀
评分Truly timeless classic
评分果然是平麵設計界的 Picasso,薄薄的一本卻講瞭平麵設計的核心。非常值得慢慢讀,多讀幾遍。
评分20161012看不懂
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