Preface
What this book will do for you • What’s in a name? • A clear focus means clear advice • Have you got what it takes? • About the authors • Beyond the book • Acknowledgements
1. Behind the scenes
The people inside the publishing house • The people outside the publishing house • Producing the physical books • Bringing the books to customers • The state of the book industry • The book industry and you, the author
2. Planning your book
Understanding needs and desires • Success is not one thing • Questions to ask yourself • Which market? • Clarifying your focus • Mapping the book • Choosing a great title • In celebration of odd titles • Annotating and evaluating the table of contents
3. From thesis to book
The pressures of junior scholarship • Why is a thesis not a book? • What to do with your thesis • Assessing your material • Getting started • Things you will need to cut • Things you will need to add
4. Producing a shorter (or collected) work
Why write articles? • Reworking (or recycling) material • But is this what you really want? • Planning and writing your article • Finding the right journal • Getting your article published • Contributing a chapter to an edited volume • Editing a multi-author volume
5. Writing your book
Language • Which language? • Style • Cutting the fog • Presentation • Permissions and the use of copyright material • The writing experience • Survival tips for blocked writers
6. Finding the right publisher
Identifying the candidates • Connections, connections • Approaching the publisher • What if a publisher contacts you? • How to be concise • Proposal etiquette • The importance of the pitch • Waiting on tenterhooks • Where now?
7. Getting accepted
Preparing and sending the text • External assessment • Typical peer review questions • New forms of peer review • Internal assessments and recommendations • Financial projections • Sources of income • Price and profitability • Decision time
8. Negotiating a contract
Kinds of rights • Open Access and Creative Commons • Set in stone or open to negotiation? • Before you sign
9. Working towards publication
Enter the production manager • Finalizing your manuscript • From disk to bookshelf • The editing process • Designing and typesetting your book • Backroom or Bangalore? • Producing camera-ready copy • Proofing • Indexing • Printing, binding and delivery
10. Promoting your book
What is academic book marketing? • Everyday life in the marketing department • The importance of the author in promoting books • What you can do before publication • What you can do after publication • Promotional DOs and DON’Ts
11. Going it alone
Making the decision • Deciding on format • Doing the work • Finding a partner • Promoting and distributing your book • Measures of success Epilogue 185 Publishing revolutions • Electronic formats • E-book readers • POD and the bookshop as content kiosk • Free Internet repositories • The content revolution • Bite-sized scholarship • Creative marketing • The book is dead, long live the book
Top tips
Appendix 1: Practical style and presentation issues
Spelling and grammar • Document formatting • Font matters • Layout and punctuation • Quotations, notes, citations, etc. • Nontext elements • Graphic images and their formats • Other technical issues
Appendix 2: Common editing and proof-reading marks
Appendix 3: Compendium of publishing terms
Further reading
Index
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