Misbehaving 在线电子书 图书标签: 行为经济学 经济学 心理学 经济 economics 英文原版 Economics 心理
发表于2024-06-26
Misbehaving 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
非常有趣的一本书,把自传和学问结合在一起让本书可读性很高
评分Richard Thaler 的文字挺多长难句的,也许是写学术论文的后遗症吧,但对阅读也没构成多大障碍。整本书对 传统经济学理性人假设的挑战看得还是很过瘾的,令人心有戚戚焉。对 与Eugene Fama, Merton Miller 的论战写得也很有意思。behavioral economics 对 金融市场 解读的一章也令人感到兴奋。最后一章讲在 英国政府和美国政府高层的实际应用也是给行为经济学增加砝码、注入信心。书中两个核心概念:mental accounting (挑战经济学货币可以无障碍转换用途的假设)、self-control(挑战理性人的假设)。
评分本来以为“行为经济学”平淡无奇,但是里面的例子,越仔细想,就越觉得有意思。感觉里面有不少东西,有机会仔细消化一下。4.5星,不算最好,但比一般的书好看很多了
评分推荐。作者的经济行为学学术回忆录。对行为经济学的系统概述,对生活和赚钱都会有益处。比较直观地披露一些和传统经济学界的论战花絮,颇为有趣。
评分编年史的基础上介绍自己做过的项目与观点,比较松散,故事性不太强
Richard H. Thaler is the coauthor of the best-selling book Nudge with Cass R. Sunstein, and the author of Quasi Rational Economics and The Winner’s Curse. He is a professor of behavioral science and economics at the University of Chicago Booth School of Business and, in 2015, the president of the American Economic Association.
Get ready to change the way you think about economics.
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.
Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.
Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.
Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.
禀赋效应:你拥有的东西,属于你的一部分禀赋。另外,与你即将拥有的东西相比,你更看重自己已经拥有的东西。 卡尼曼和特沃斯基将重点放在变化上,是因为人类本身就是通过变化来体验生活的。人们会通过财富的变化而非等级去感知生活变化,可能是与现状不同的变化,或是与预期不...
评分1禀赋效应:当一个人一旦拥有某项物品,那么他就会觉得这个物品价值特别大,比拥有之前大得多。塞勒认为,由于禀赋效应的存在,人们在决策过程中,对于“利害”的权衡并不均衡,对于“避害”的考虑,要远远大于对于“趋利”的考虑。它启发我们,在面对一些需要影响别人决策的场...
评分前段时间,我有个朋友在网上购买了一部手机,非常高兴,说等了很久,自己喜欢的型号终于打折了。这部手机有三种规格:6+64G低配/6+128G中配/6+256G高配,在没有打折的情况下是不一样的,低配最便宜为 1999 元,中配是 2599 元,高配是 2999 元,但在特价期间,三种型号的手机...
评分很久以前读的,不过一直没时间整理,没想到作者得诺奖了。。。 读起来很有意思,个人觉得比thinking fast and slow 更有意思;缺点是缺乏结构,所以整理起来比较麻烦。建议找机会读一读,因为作者写这本书就是为了读起来好玩,许多部分也确实挺有意思 阅读建议 可以先看 google...
评分1、唯一的阅读建议是:当你觉得不再有意思时,就不要再往下读了,否则,就是所谓的“错误”的行为了。 2、统计意义上的价值与可识别的价值不同,人对可识别的价值过于敏感,但世界是以统计意义上的价值运行的。(直觉系统所导致的可得性法则) 3、机会成本是模糊的,不会将机会...
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