Misbehaving

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Richard H. Thaler is the coauthor of the best-selling book Nudge with Cass R. Sunstein, and the author of Quasi Rational Economics and The Winner’s Curse. He is a professor of behavioral science and economics at the University of Chicago Booth School of Business and, in 2015, the president of the American Economic Association.

出版者:W. W. Norton & Company
作者:Richard H. Thaler
出品人:
页数:432
译者:
出版时间:2015-5-11
价格:USD 27.95
装帧:Hardcover
isbn号码:9780393080940
丛书系列:
图书标签:
  • 行为经济学 
  • 经济学 
  • 心理学 
  • 经济 
  • economics 
  • 英文原版 
  • Economics 
  • 心理 
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Get ready to change the way you think about economics.

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.

Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.

Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.

Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.

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读后感

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这是一本有趣又有可操作性的书。里面的一些理论用好了,甚至能够提升你的投资格局和业绩。以下这段文字,是投基君围绕如何在实践中应用两位诺贝尔奖得主提出的效用曲线,提升投资业绩的真实分享。欢迎感兴趣的小伙伴关注微信公众号“投基手册”,投基君会持续输出投资方面的干...  

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理性人与大忽悠 ——读《“错误”的行为》 书非借不能读也,好友吕兄借我这本经济学类著作,虽然以前从未涉猎,还是硬着头皮花了一个多月时间啃下了这本近四百页的“大砖头”。“理性经济人”、“前景理论”、“沉没成本”、“有效市场假说”一个个新鲜的名词背后是一段段新鲜...  

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禀赋效应:你拥有的东西,属于你的一部分禀赋。另外,与你即将拥有的东西相比,你更看重自己已经拥有的东西。 卡尼曼和特沃斯基将重点放在变化上,是因为人类本身就是通过变化来体验生活的。人们会通过财富的变化而非等级去感知生活变化,可能是与现状不同的变化,或是与预期不...  

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很久以前读的,不过一直没时间整理,没想到作者得诺奖了。。。 读起来很有意思,个人觉得比thinking fast and slow 更有意思;缺点是缺乏结构,所以整理起来比较麻烦。建议找机会读一读,因为作者写这本书就是为了读起来好玩,许多部分也确实挺有意思 阅读建议 可以先看 google...  

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用户评价

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very readable book, not a lot of new stuff , but the stories are certainly fun and juicy :D

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Richard Thaler 的文字挺多长难句的,也许是写学术论文的后遗症吧,但对阅读也没构成多大障碍。整本书对 传统经济学理性人假设的挑战看得还是很过瘾的,令人心有戚戚焉。对 与Eugene Fama, Merton Miller 的论战写得也很有意思。behavioral economics 对 金融市场 解读的一章也令人感到兴奋。最后一章讲在 英国政府和美国政府高层的实际应用也是给行为经济学增加砝码、注入信心。书中两个核心概念:mental accounting (挑战经济学货币可以无障碍转换用途的假设)、self-control(挑战理性人的假设)。

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非常有意思的经济学

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最近读过的最好的书,没有之一

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本来以为“行为经济学”平淡无奇,但是里面的例子,越仔细想,就越觉得有意思。感觉里面有不少东西,有机会仔细消化一下。4.5星,不算最好,但比一般的书好看很多了

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