Branding New York 在线电子书 图书标签:
发表于2024-11-10
Branding New York 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
结合Taxi Driver了解该时代背景
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"Branding New York" traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.
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Branding New York 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024