Branding New York pdf epub mobi txt 電子書下載2025

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出版者:Routledge

作者:Greenberg, Miriam

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頁數:344

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出版時間:2008-2

價格:$ 158.20

裝幀:HRD

isbn號碼:9780415954419

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"Branding New York" traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.