具体描述
推荐理由：美国传奇广告大师杨杰美(James Webb Young)唯一一本谈“创意”的随笔散文。他毕生关于创意的理念、思维、经验、诀窍……全部浓缩在这本书里。“旧的元素，新的组合”这句广告界的经典语录从何而来？创意如何源源不绝？二十年设计经历，十年广告生涯的我说：创意不是天才们的专利，只要专注和不断锻炼心智，你也可以取得成功。
作者简介
楊傑美(James Webb Young)
楊傑美James Webb Young（1886年～1973年）
美國傳奇廣告大師、廣告創意魔島理論的集大成者。在智威湯遜廣告公司（JWT）任職達52年之久，除了本書外，另著有《廣告人日記》（The Diary of an Ad Man）、與《如何成為廣告人？》（How to Become an Advertising Man）等知名廣告學著作。1946年，獲頒「年度廣告人獎」（Advertising Man of the Year Award）和「廣告獎金牌」（Advertising Awards Gold Medal）。1974年，逝世一年後獲頒「廣告殿堂榮譽獎」（Advertising Hall of Fame）。
目录信息
推薦序 這是一本很小的大書 王艾莉
推薦序 奇斯．雷哈德
推薦序 威廉．伯恩巴克
前言 Prefatory Note
1-緣起 How It Started
2-從經驗歸納而來的公式 The Formula of Experience
3-帕雷托法則 The Pareto Theory
4-鍛鍊心智 Training the Mind
5-重新組合舊有的元素 Combining Old Elements
6-創意就是新的組合 Ideas Are New Combinations
7-讓腦袋消化它 The Mental Digestive Process
8-念茲在茲 “Constantly Thinking About It”
9-最終階段 The Final Stage
10-幾點補充 Some After-Thoughts
附錄 大師小傳 About the Author
· · · · · · (收起)
读后感
The sentences are pretty brief and beautiful. Someone who is a fast reader can look through it only with 2 hours. If you have more experience in producing ideas, however, you will get many inipiration. In the litttle book the master gives us a series of me...
评分The sentences are pretty brief and beautiful. Someone who is a fast reader can look through it only with 2 hours. If you have more experience in producing ideas, however, you will get many inipiration. In the litttle book the master gives us a series of me...
评分The sentences are pretty brief and beautiful. Someone who is a fast reader can look through it only with 2 hours. If you have more experience in producing ideas, however, you will get many inipiration. In the litttle book the master gives us a series of me...
评分The sentences are pretty brief and beautiful. Someone who is a fast reader can look through it only with 2 hours. If you have more experience in producing ideas, however, you will get many inipiration. In the litttle book the master gives us a series of me...
评分The sentences are pretty brief and beautiful. Someone who is a fast reader can look through it only with 2 hours. If you have more experience in producing ideas, however, you will get many inipiration. In the litttle book the master gives us a series of me...
用户评价
正如作者所说，道理简单到难以置信。 做起来却相当的难。
评分需要好好的融会贯通
评分感谢我的老板给我推荐的两本书：泛广告时代的幻象、创意从无到有。 两次打开我新世界的大门。
评分感谢，解决了我目前的困惑。
评分“笔记”主题阅读。本来是奥野宣之那本的延伸阅读，读完才发现比那本高太多，相比之下那本只能算是脚注。非常赞的书，一万多字给你讲清楚创意是什么怎么来，你如何去操作。并且还推荐了几本大书，于是被迫开启“创意”主题阅读了要……
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