Content Inc. 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Content Inc.

简体网页||繁体网页
Joe Pulizzi 作者
McGraw-Hill Education
译者
2015-9-8 出版日期
352 页数
$13.66 价格
Paperback
丛书系列
9781259589652 图书编码

Content Inc. 在线电子书 图书标签: 营销  内容  管理  海外运营  内容营销  职场  商业   


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发表于2024-12-25


Content Inc. 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Content Inc. 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Content Inc. 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



Content Inc. 在线电子书 用户评价

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2016年第104本。台译版,叫做《内容电力公司》。书名和宣传语非常诱人,但内容可取之处不多。主要是美国的内容传播环境与中国差别太大了,不过读着读着不禁赞叹伟大的独一无二的微信生态。

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内容营销 80-111

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内容营销的时代,必读,很多亮点

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内容营销 80-111

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内容营销 80-111

Content Inc. 在线电子书 著者简介


Content Inc. 在线电子书 图书目录


Content Inc. 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Content Inc. 在线电子书 图书描述

In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience.

Notice a shift?

Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It's a brilliant reverse-engineering of a model that rarely succeeds.

The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It's a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine's list of fastest growing private companies for three years straight. It's also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you'll be able to sell pretty much anything you want.

Today's markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It's the best way to build a solid, long-lasting business positioned for today's content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today's most creative business minds.

A pioneer of content marketing, Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are:

The "Sweet Spot": Identify the intersection of your unique competency and your personal passion

Content Tilting: Determine how you can "tilt" your sweet spot to find a place where little or no competition exists

Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)

Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers

Diversification: Grow your business by expanding into multiple delivery channels

Monetization: Now that your expertise is established, you can begin charging money for your products or services

This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you'll be running your own profitable, scalable business.

Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether you're seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success.

Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. Magazine in 2014. CMI produces Content Marketing World, the world's largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi's book Epic Content Marketing was named one of Fortune magazine's Five Must Read Business Books of the Year.

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