Shoe Dog 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Phil Knight 作者

Scribner

译者

2016-4-26 出版日期

400 页数

USD 29.00 价格

Hardcover

丛书系列

9781501135910 图书编码

Shoe Dog 在线电子书图书标签: 传记英文原版商业人物传记 nike 创业耐克美国

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发表于2025-01-22

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Shoe Dog 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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Shoe Dog 在线电子书用户评价

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Audio 听了三个月才听完。故事好，写得也好。

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Very honored to have read this at the beginning of my Swoosh journey.

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自认为是体育迷，我一直以为阿迪达斯比耐克更牛一些，可能因为小时候是足球迷，三叶草在足球领域太强势了。认识NIKE是中学时代，一方面是NBA，一方面是美国霹雳舞文化，所以，我一直以为Nike是个文化品牌。这本书告诉我，Nike起家时，就是货真价值的专业体育运动装备。截止书中的数据，大概2007年，Nike的销售是160亿美金，阿迪达斯是100亿（用作者的原话，Who is counting？）

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好些重要的人物Bowerman，Strasser，Woodell，Johnson……形象都描绘得异常立体，跃然纸上。我是对球鞋几乎毫无兴趣的人，十几年来Nike／Adidas／Puma发音都是错的，但看这本书却津津有味。虽然不知为何写到八十年代Nike上市之后戛然而止。米有细写和乔丹的合作，血汗工厂神马的。我很喜欢作者字里行间展现出的不动声色的幽默，让我想起何伟的文风。我最喜欢的一小段是在跟日本人打官司时候，Phil每天给儿子讲完bed time story，他会坐回到客厅的recliner上，给曾经并不亲近的老爸打电话讨论案件，time for his own bed time story. 最后一章写身边人的离去和bucket list，我又俗套地一边听着一边哭了。好真诚的一个人。

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Shoe Dog 在线电子书著者简介

One of the world’s most influential business executives, Phil Knight is the founder of NIKE, Inc. He served as CEO of the company from 1964 to 2004 and continues to this day as Board Chairman. He lives in Oregon with his wife Penny.

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Shoe Dog 在线电子书图书描述

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.

Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

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Shoe Dog 在线电子书读后感

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Phil is blessed to build a formidable team, he and the team members are both have inborn need to prove themselves. A business professor who studied NIKE used to point out that ”If one manager at a company can think tactically and strategically, that compan...

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这是我看的第二本名人的传记类的书吧？第一本是乔布斯传。我还记得看完乔布斯传的时候，我整个人内心是沸腾的。我好喜欢这个古怪而又讨人厌的男人。看完这本《鞋狗》，我感觉我看到的是一个生活中的商人，因为对运动的热爱，而又因为无法成为专业的运动员，选择了做运动产品...

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懦夫从不启程，弱者死于路中，只剩我们前行 2020年的第二本书，给了曾经在2019年就已经放到kindle里的这本《鞋狗》，听着久石让的Summer来回顾Phil Knight书写的历史。打破陈规者，人恒敬之这本书推荐阅读，一者买了这些耐克鞋，耐克的衣服，读读这本书，也算是给自己一个交...

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