Shoe Dog 在線電子書 圖書標籤: 傳記 英文原版 商業 人物傳記 nike 創業 耐剋 美國
發表於2024-05-13
Shoe Dog 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
看傳記感受他人的精神麵貌,彌補上班生活孤島的狀態。看完想買一雙 pre montreal 跑鞋。
評分看標題就覺得很美式 如果是中國的企業自傳 那標題都很 …… 什麼 九死一生 九敗一勝 從絕望中尋找希望 = =
評分good.
評分看巴菲特 2016 年的 Annual Letter to Berkshire Hathaway Shareholders,末尾力薦瞭這本 Shoe Dog。讀下來,創業初期欺騙日本公司的行為,麵臨各種問題時的糾結無助,甚至泡自己老婆的過程,都寫地很清楚。少見的感覺誠懇的自傳。
評分its like reading a novel, but in a very genuine way, it makes me laugh and makes me cry.
One of the world’s most influential business executives, Phil Knight is the founder of NIKE, Inc. He served as CEO of the company from 1964 to 2004 and continues to this day as Board Chairman. He lives in Oregon with his wife Penny.
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
刚入广告行业的时候,拼命地通过案例了解所有的名词,什么是Cosumer insight,什么是Proposition,什么是Slogan,特别是Slogan,每个企业主都想要那么一款“响亮的,大气的,朗朗上口的“slogan. 作为案例,学习了这句著名的“Just do it"。听上去很简单,也很响亮,不是吗?人人...
評分作者:杨斌,清华大学副校长兼教务长,清华大学经济管理学院教授、博导 从2006年起,每年的8月初,清华大学经济管理学院、中欧国际工商学院和哈佛商学院联合举办的高层经理培训项目(SEPC)都会在清华校园进行第一个模块的学习。在头两天半的时间里,这些来自全球各地、百战归...
評分 評分有关作者 费尔 奈特Phil Knight,美国Nike公司创始人,1938年生,俄勒冈州人(相当于中国的宁夏甘肃的地位,因此耐克初期的高管都有些自卑情结,不过照他在书中所说,这样也有好处,不至于太自大以至于看不到自己的缺点,随时都觉得需要证明自己), 注册会计师出身,美国斯坦...
評分刚入广告行业的时候,拼命地通过案例了解所有的名词,什么是Cosumer insight,什么是Proposition,什么是Slogan,特别是Slogan,每个企业主都想要那么一款“响亮的,大气的,朗朗上口的“slogan. 作为案例,学习了这句著名的“Just do it"。听上去很简单,也很响亮,不是吗?人人...
Shoe Dog 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024