Competing Against Luck

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【美】克莱顿·克里斯坦森(Clayton M.Christensen)

《创新者的窘境》《创新者的解答》等书作者。哈佛大学商学院商业管理教授,Innosight公司创始人,曾两次获得“麦肯锡奖”。

【美】泰迪•霍尔(Taddy Hall)

剑桥集团负责人,尼尔森公司突破性创新计划领头人。协助资深高管打造成功的产品,并对创新方式做出改进。另外,他还作为非营利性组织Endeavor的顾问与新兴市场中的管理者进行广泛的合作。

【美】凯伦•迪伦(Karen Dillon)

《哈佛商业评论》前编辑,《纽约时报》畅销书《生命该如何度量》的合著者。毕业于康奈尔大学及西北大学麦迪尔新闻学院。

【美】戴维•S.邓肯(David S.Duncan)

Innosigh资深合伙人,创新策略和发展方面的顶尖思想家兼顾问,帮助资深高管抵御颠覆性剧变的侵袭,打造可持续性的发展,并帮助这些企业实现转变,从而长期保持活力。毕业于杜克大学,获得哈佛大学物理学博士学位。

出版者:HarperBusiness
作者:Clayton M. Christensen
出品人:
页数:288
译者:
出版时间:2016-10-4
价格:USD 29.99
装帧:Hardcover
isbn号码:9780062435613
丛书系列:
图书标签:
  • 创新 
  • 思维 
  • 商业 
  • 营销 
  • 管理 
  • 用户体验 
  • 待读 
  • 社科 
  •  
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The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.

How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.

After years of research, Christensen and his co-authors have come to one critical conclusion: our long held maxim--that understanding the customer is the crux of innovation--is wrong. Customers don't buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes--it's about predicting new ones.

Christensen, Hall, Dillon, and Duncan contend that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.

This book carefully lays down the authors' provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world--and, most importantly, how not to squander the insights it provides.

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读书笔记246:与运气竞争 这本书的作者写了好几本创新的书,创新者的困境,创新者的基因等等,在这本书里他宣称找到了创新的方法。通篇读下来,我感觉他找到了如何调研客户真实需求,进而满足客户需求的方法,更多还是改进型的创新,而不是颠覆性创新。 内容其实没有什么新意,...  

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fresh air 总是说理解用户、理解需求,到底应该问用户什么问题? 不仅仅是你是谁,来自哪,要深入地像侦探/心理学家们一样观察他们,场景、心态、行为以及产品体验。 不断问问题,问对的问题,解决这些问题。 但是有些案例和理论实在牵强,案例太多了,直接跳过了一些案例读。不过是好的种子

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以后有机会再读吧。可以作为PM分析用户需求的基本理论。

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Clayton绝对是商业学术领域极具深度的人,而且,书写的也越来越有趣味了。唯一有点问题,就是要明确地强调理论的重要性。我不是否认这句话,而是不觉得有必要这么做。这是个公理,公理需要强调吗?

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最近看的比较有意思的非小说类书。基本的概念就是把产品理解为消费者面临的问题的解决方案。如果产品能够围绕着消费者所面临的问题设计,并有效的解决问题,产品就更容易成功。书里有很多作者做咨询的例子,涉及到各行各业。当然有朋友说有些例子过度简化,但这书更重要的是提供了一种新的思维方式。

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很难得遇到真的对工作有用的framework

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