Graphic Designer's Guide to Creative Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Bowen, Linda Cooper 作者

John Wiley & Sons Inc

译者

1999-3 出版日期

192 页数

578.00元价格

Pap

丛书系列

9780471293149 图书编码

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Graphic Designer's Guide to Creative Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Graphic Designer's Guide to Creative Marketing 在线电子书图书描述

You know you've got the talent, now let them know it-your complete guide to finding, winning, and keeping good clients Written by a graphic designer and successful marketing consultant, this book is the most complete guide available to marketing your services, with clear, practical, step-by-step instructions on every aspect of graphic design marketing, including:

* Developing and implementing a marketing plan

* Researching prospective clients

* Creating effective marketing materials

* Cold calling and follow-ups

* Effective communication

* Dressing for success

* Resumes, cover letters, and portfolios

* Proposals, bids, and contracts

* Keeping good clients-account management

Also included are sample business forms, contracts, proposals, letters, and checklists, along with stunning full-color examples of successful self-promotion campaigns for every budget. Throughout the book, there are fascinating and instructive interviews with clients as well as graphic designers from across the country who share what they've learned about marketing and managing graphic design services.

Graphic Designer's Guide to Creative Marketing 在线电子书下载 mobi epub pdf txt 在线电子书下载

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