Happy Money 在線電子書 圖書標籤: 英文原版 經濟學 管理 社會學 消費心理學 技術 成長 思維
發表於2025-02-16
Happy Money 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025
我愛錢 有錢使我快樂 = =
評分我愛錢 有錢使我快樂 = =
評分我愛錢 有錢使我快樂 = =
評分我愛錢 有錢使我快樂 = =
評分我愛錢 有錢使我快樂 = =
Elizabeth Dunn is an associate professor of psychology at the University of British Columbia in Vancouver, Canada. At age twenty-six, she was featured as one of the “rising stars” across all of academia by the Chronicle of Higher Education.
Michael Norton is an associate professor of marketing at the Harvard Business School. His research has twice been featured in The New York Times Magazine Year in Ideas issue. In 2012, he was selected for Wired magazine’s Smart List as one of “50 People Who Will Change the World.”
Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.
Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.
Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?
作者通过对消费科学的研究,提出了5个聪明花钱的核心原则,如果你遵循的话,钱将会买到更多幸福。这五个原则分别是: ·1、花钱买体验。 ·2、当成一种享受。 ·3、花钱买时间。 ·4、先付款、后消费。 ·5、投资他人。 花钱买体验 购物带来的幸福感远不够体验带来的幸福...
評分做为一个没钱的守财奴太久,已经不知道如何去用钱让自己感到幸福了。钱如果不运用,它只是账户上的一个数字而已。我太缺少花大钱花好钱的经验了。以前一直是想着如何能最高效的花钱,不买多余的、重复的东西。但任何事物的效率都是不能无限制提升的。当效率无法提升时,就要找...
評分无论你是花2美元还是花20万美元去体验(而不是购物),都不会让你日后感到后悔。 当人们不那么在意金钱,而更在意时间时,他们就成了幸福专家,专挑能够让他们感到幸福的事情去做。 时间充裕与否是评判工作和生活满意度的一项重要指标。 因为延迟消费可以让消费者在期待时获得...
評分 評分做为一个没钱的守财奴太久,已经不知道如何去用钱让自己感到幸福了。钱如果不运用,它只是账户上的一个数字而已。我太缺少花大钱花好钱的经验了。以前一直是想着如何能最高效的花钱,不买多余的、重复的东西。但任何事物的效率都是不能无限制提升的。当效率无法提升时,就要找...
Happy Money 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025