One Show Rx, Vol. 1

One Show Rx, Vol. 1 pdf epub mobi txt 电子书 下载 2025

出版者:Quayside Pub Group
作者:The One Show
出品人:
页数:72
译者:
出版时间:2005-3
价格:$ 29.95
装帧:Pap
isbn号码:9780929837222
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As the fastest growing segment of the advertising industry, pharmaceutical advertising has saturated prime-time airways, newspapers, and magazines targeted toward an ever-expanding market-that generation of enthusiastic consumers referred to as "baby boomers." One Show Rx was created to set standards for this rapidly growing sector of advertising. One Show Rx, Volume 1 showcases the best pharmaceutical advertising of 2004 with work from the winners and finalists from this year's competition. Direct-to-consumer and professional categories are awarded across all different media-print, collateral, television, and interactive. Elegantly produced, One Show Rx features more than 200 four-color images. This handy volume will appeal to agencies and clients as well as doctors and medical professionals interested in surveying the pharmaceutical market.

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